CU Corp MultiQuad

Renting vs. Purchasing your Display, What’s Right for You?

Making the decision to move from rental exhibits to custom exhibits can seem intimidating. Exhibitors may be concerned at the initial cost. However, there are some key factors that you can take into consideration as you make this decision. Weighing the cost versus benefit is an important aspect of determining the next steps in your […]

Banner-Stand-Display-Wall

4 Crafty Ways to Use & Re-Use Your Banner Stand

Banner stands are uniquely versatile. They’re a powerful marketing tool that can help bring your brand to life. They also happen to be the display piece most customers start shopping for. People sometimes believe they are designed for a single purpose, but that’s not true. In fact, there are much better ways to make use […]

Dress Up your Trade Show Booth

Last year we posted a blog that encouraged exhibitors to revamp a stale display by adding technology to the booth space. That still holds. Video monitors, mobile apps, iPads and kiosks, social media integration, LED lighting or motion lighting, and interactive media to name a few, are all great ways to spark new interest if […]

Budgeting your Trade Show

The Trade Show Display Costs What?!

NEXT STEPS: 1. Download our ultimate budget planning guide to use for your next trade show!

trade show ROI

Winning ways to use your trade show display during the off season

Your trade show booth display is an investment; an expensive investment. The average trade show booth display should account for 15-20% of your overall trade show budget. That could equate to thousands or hundreds of thousands of dollars that’s just sitting around between shows, collecting dust. Whether you’re exhibiting at one show a year, or […]

Exhibiting 101: THIS not THAT

We see the THIS not THAT model all the time. Think about fashion magazines where two celebrities are wearing the same dress, yet one is deemed the “Winner”. Or, more popularly advertised, are the food ads and dieting guides that advise you to eat THIS not THAT… there’s even an app for that. So while […]

Outdated Trade Show Graphics Translate into Poor Impressions

What started out as the best trade show display ever… ten years ago, could now be dead weight dragging you under at your trade shows. An entire re-do might be necessary, but if you’re pinching pennies this year, some simple upgrades might be enough to give that outdated display (or outdated trade show graphics) the […]

display company in Michigan

3 Trade Show Takeaways From a 1st Time Exhibitor

It’s true! Last month was my first time exhibiting in a trade show. I’ve heard everything from, “what an exciting industry to join,” to, “get out while you still can,” haha. As the newest member to join the team of GraphiColor Exhibits, a proud Woman-Owned Trade show display and exhibit design company, I attended the […]

Curved portable display wall

Make your portable display setup a “sweat free” experience!

This week our blog comes to you from GraphiColor’s Assistant Production Manager, Rob Marchesotti. Thanks for the input, Rob! We recently had the opportunity to accompany one of our clients to their trade show. Our team had designed a beautiful booth for the expo, and we were also handling installation, shipping, and the dismantle of […]

Do you have a Portable Mindset?

Do you have a “Portable Mindset”?

I have this friend, and her parents refuse to fly together on trips. The logic being that if one plane goes down, then one parent survives for the children.  Crazy, right? You might apply this same logic when planning trade show booth displays. If you ship your display amongst multiple cases, the odds of losing […]