Making the decision to move from rental exhibits to custom exhibits can seem intimidating. Exhibitors may be concerned at the initial cost. However, there are some key factors that you can take into consideration as you make this decision. Weighing the cost versus benefit is an important aspect of determining the next steps in your […]
Last year we posted a blog that encouraged exhibitors to revamp a stale display by adding technology to the booth space. That still holds. Video monitors, mobile apps, iPads and kiosks, social media integration, LED lighting or motion lighting, and interactive media to name a few, are all great ways to spark new interest if […]
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We see the THIS not THAT model all the time. Think about fashion magazines where two celebrities are wearing the same dress, yet one is deemed the “Winner”. Or, more popularly advertised, are the food ads and dieting guides that advise you to eat THIS not THAT… there’s even an app for that. So while […]
What started out as the best trade show display ever… ten years ago, could now be dead weight dragging you under at your trade shows. An entire re-do might be necessary, but if you’re pinching pennies this year, some simple upgrades might be enough to give that outdated display (or outdated trade show graphics) the […]
It’s true! Last month was my first time exhibiting in a trade show. I’ve heard everything from, “what an exciting industry to join,” to, “get out while you still can,” haha. As the newest member to join the team of GraphiColor Exhibits, a proud Woman-Owned Trade show display and exhibit design company, I attended the […]
This week our blog comes to you from GraphiColor’s Assistant Production Manager, Rob Marchesotti. Thanks for the input, Rob! We recently had the opportunity to accompany one of our clients to their trade show. Our team had designed a beautiful booth for the expo, and we were also handling installation, shipping, and the dismantle of […]
I have this friend, and her parents refuse to fly together on trips. The logic being that if one plane goes down, then one parent survives for the children. Crazy, right? You might apply this same logic when planning trade show booth displays. If you ship your display amongst multiple cases, the odds of losing […]