trade show roi

A Quick Guide for How to Get the Most Trade Show ROI

Are you considering exhibiting at a trade show? When you consider all that goes into trade show planning–space rental, exhibit design and purchase, graphics and promotional materials–justifying the expenses may feel like a daunting task. However, we have a few tips for how you can get the best trade show ROI, while putting both your […]

Exhibitor Show Trends for 2017

I recently attended ExhibitorLive 2017, the trade show for those of us who either buy exhibits or provide those exhibits, along with suppliers of everything from flooring to electronic wizardry. Some take-a-ways from this year’s show: I saw a lot more AV companies showing 4G monitors, monitor walls, and LED walls than ever before, and […]

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GCX Meets Inspiring Detroit Business Owner

  On September 29th, GraphiColor Exhibits had the opportunity to exhibit at the 2015 Great Lakes Women’s Business Conference that was held at the Suburban Collection Showcase in Novi, MI. The event was immeasurable in value, proven by the inspirational women business owners that we were fortunate to connect with. One of these inspiring women was […]

OESA Marketing Summit to present “Maximizing Your Trade Show Investment and Show Floor Experience”

Oct 15, 2015 | Livonia, MI Subscribe Share Anita Mitzel, President, GraphiColor Exhibits, will be one of the presenters. She is teaming up with Jay Burkette, Vice President ExpoDisplays and past president of the Exhibit Producers and Designers Association. Together they will share best practices to achieve exhibiting success on the trade show floor and […]

Stress – “The Brain Drain”

A few weeks ago, we published an article titled, “Have you read your Exhibitor Services Manual?” where we talked about how the manual is so important to read and go over because it contains crucial information to assist you in your planning for your event. The following week, we went all the way to the […]

Have you read your Exhibitor Services Manual?

Picture this scenario: Your company has decided to register for an exhibiting event. You’ve researched details on the event and decided on a budget. You’ve decided what booth size and location will be best with the budget you’ve set, and the goals you want to accomplish. You’ve submitted your contract and were assigned your official […]

A 6-min Video Every Exhibitor MUST see!

To find success with your trade show experience, it is not only crucial that you have clear goals set for your team, but to also have an in-depth and thorough understanding of the entire exhibition process. It takes detailed planning of how your exhibit space will function at the show, and sharp execution to ensure […]

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How to Beef up Your Trade Show Results

We talk a lot about your goals for the trade show, using terms like lead generation and ROI and engagement. Sometimes, you have goals set but aren’t quite sure how to get there. Today, we’re going to talk about that. Previously, Anita has discussed return on objectives over return on investment. Setting solid trade show […]

Trade Show Engagement

How Story Telling Can Help Your Trade Show Experience

Think about the last cause that you donated money to. I don’t mean the same charity that you faithfully donate $100 a year to, or the Girl Scout cookie binge that you went on when you saw the girls hanging out by the grocery store. I mean a cause that really captured your heart and […]

Trade Show Blasphemy! Doing away with Tchotchke Tables

A few weeks ago, we introduced you to a video that GraphiColor Detroit President Anita Mitzel put together when she spoke at an Automation Alley Training session. For the last two weeks, we’ve been looking deeper into the topics that Anita brought up during her session. Today, we’re wrapping up our series of blog posts relating […]