Exhibiting 101: THIS not THAT

We see the THIS not THAT model all the time. Think about fashion magazines where two celebrities are wearing the same dress, yet one is deemed the “Winner”. Or, more popularly advertised, are the food ads and dieting guides that advise you to eat THIS not THAT… there’s even an app for that. So while […]

EXHIBITOR2014

3 Things I Want from EXHIBITOR2014

The world conference and exhibition for trade show and corporate event marketers is just around the corner! EXHIBITOR2014 is only 26 days away, and I’m excited. As the newest marketing hire at GraphiColor Exhibits, I thought for certain I’d be sitting this amazing conference out my first year on the job. Boy, was I pleasantly […]

Are you ready to start exhibiting at trade shows?

You’ve always been ready to start exhibiting at trade shows, you just didn’t know it. Trade shows provide a unique opportunity for businesses. Thanks to MarketingProfs and Act-On, in a survey of more than 19,000 North American marketers one of the top two marketing activities contributing to the sales pipeline is Tradeshows and Events at […]