You’ve always been ready to start exhibiting at trade shows, you just didn’t know it. Trade shows provide a unique opportunity for businesses. Thanks to MarketingProfs and Act-On, in a survey of more than 19,000 North American marketers one of the top two marketing activities contributing to the sales pipeline is Tradeshows and Events at […]
C.S. Lewis once said, “Failures are the finger posts on the road to achievement.” And while that’s true, we’re hoping we can save you a few hurdles so you’re off and running towards trade show success. There are no magic shortcuts to successful exhibiting; it’s a journey you have to dedicate yourself to. And while […]
You’re probably thinking, “3 things? Are you kidding me – there are literally a million things that need to be done before every trade show in order to be successful!” We know, and we agree with you, but here – we’ve identified three pretty key things, not to mention overlooked things, so you can keep […]
Isn’t January the time when everyone plans on adopting new routines for the New Year? Such as actually using that planner or calendar, and adopting new ways to stay more organized? Planning ahead definitely has its benefits; one being saving you time later, when it’s most precious. Say, on the show floor. Every trade show […]
2013 was a great year for us at GraphiColor Exhibits. We saw our sales soar, welcomed more talent to the family and branched out to better connect within our community. Very exciting stuff, but you know what? 2014 is going to be even better. We’re celebrating 30 years this year, and that means revisiting old […]
We’ve put together 12 great gifts for the trade show enthusiast in your life. In our most recent newsletter we posted 3 Secret Santa Gifts for the Trade Show Enthusiast along with some other holiday time-saving tips and tricks. There was also a video re-cap, which we are pretty excited about. So! We would love […]
Using social media before, during and after your trade show presents you with a unique opportunity to have targeted and specific conversations, real-time, with prospects and clients. Social media can have a big impact on your ROI. We definitely believe in using social media as part of your trade show marketing plan, and here’s a […]
Like anything else, you need to have a plan set in motion, a strategy, before beginning. You wouldn’t wing a company event, would you? We hope not! Trade shows are no different, and they can cost thousands, sometimes hundreds of thousands of dollars, to pull off – “winging” them is not an option. Now, or […]
What the heck are “life hacks”? Well, simply put – they’re a low-budget and often “MacGyver-like” solution to time-management and efficiency. They take things and re-purpose them into something else or for use with something else. Don’t worry if you’re still drawing a blank, the pictures below will make it click for you. So these […]
If you’ve ever painted your home or office, you know what a daunting task picking the right color(s) can be. Frankly, it’s not an easy chore with the endless color possibilities to pick from and worse, keeping in mind what your customers will think or more importantly, feel, when they see your color selection. Color […]