In general, we could populate an entire list with attributes associated to successful leaders. Consider your own qualities. Are you friendly, conversational, personable? When networking, do people flock to you? Do they shy away because you’re giving off the “back off” vibe, unknowingly of course? Have you ever stopped to think about what traits are […]
If your company tends to exhibit in smaller booth spaces, your trade show display graphics are of the utmost importance. Booth graphics need to be both eye catching and effective, and get your message and brand across to the attendee in the 3-5 seconds it takes them to glance over your booth on the show […]
It’s true! Last month was my first time exhibiting in a trade show. I’ve heard everything from, “what an exciting industry to join,” to, “get out while you still can,” haha. As the newest member to join the team of GraphiColor Exhibits, a proud Woman-Owned Trade show display and exhibit design company, I attended the […]
Shhh! Trade show theft is often the white elephant in the room. Despite exhibitors’ best efforts, it can still exist, and no one wants to think about it, much less talk about it. As an exhibitor, you’ve probably asked some version of this question: “What’s security like on the trade show floor?” Oh, it’s great! […]
This week our blog comes to you from GraphiColor’s Assistant Production Manager, Rob Marchesotti. Thanks for the input, Rob! We recently had the opportunity to accompany one of our clients to their trade show. Our team had designed a beautiful booth for the expo, and we were also handling installation, shipping, and the dismantle of […]
In a world driven by technology, we hear often about the importance of having an updated website in order to effectively communicate your brand and your message. Your website changes and evolves to remain competitive and relevant – and so should your trade show display! Much like your website, your trade show display booth is […]
Ask a business owner what it’s like to be successful and they’ll tell you it’s rewarding, but tough! Between competition, economic pitfalls, social media changing the marketing and advertising scene, and consumers becoming influencers with big, loud voices… it can sometimes feel like you’re constantly fighting for it. Trade shows are a great opportunity to […]
6 Trade Show Lessons For The Fall Season It’s that time of year again! Gone are the long summer days of pool parties and ice cream, as we welcome fall and all its offerings, including a new school year! I still remember my 3rd grade teacher, Mrs. Silver, who was one of my favorites. (In […]
All together now, YES! According to Exhibit Surveys Inc.’s annual Trade Show Trends report, exhibitors should be busy (cheering!) and planning their trade show schedule after seeing a significant industry bounce back in 2012. Sales drive business and 84% of attendees walking the trade show floor can influence the purchasing decision-maker or are the purchasing […]
I’ve been particularly interested in Jeopardy lately. I’ll admit, I often turn on the show while folding laundry or cleaning up after dinner, but I always especially like to tune in during “Kid’s Week”, as I can come up with many more correct “Questions” than during the regularly scheduled program. I happened to be watching […]