…can be a process so frustrating that you want to pull your hair out! Whether you are less than thrilled with your current supplier, or you are looking to expand your marketing efforts by attending your first trade show, searching for the right exhibiting partner is not an easy task. Long before you begin the […]
Picture this scenario: Your company has decided to register for an exhibiting event. You’ve researched details on the event and decided on a budget. You’ve decided what booth size and location will be best with the budget you’ve set, and the goals you want to accomplish. You’ve submitted your contract and were assigned your official […]
To find success with your trade show experience, it is not only crucial that you have clear goals set for your team, but to also have an in-depth and thorough understanding of the entire exhibition process. It takes detailed planning of how your exhibit space will function at the show, and sharp execution to ensure […]
What do YOU want to see from GraphiColor? Our #1 priority at GraphiColor Exhibits is customer service – YOU are our top priority! We are a dedicated team that is consistently and fully committed to your trade show successes. That being said, we have a TON of resources at your disposal, and we want to […]
We talk a lot about your goals for the trade show, using terms like lead generation and ROI and engagement. Sometimes, you have goals set but aren’t quite sure how to get there. Today, we’re going to talk about that. Previously, Anita has discussed return on objectives over return on investment. Setting solid trade show […]
Think about the last cause that you donated money to. I don’t mean the same charity that you faithfully donate $100 a year to, or the Girl Scout cookie binge that you went on when you saw the girls hanging out by the grocery store. I mean a cause that really captured your heart and […]
A few weeks ago, we introduced you to a video that GraphiColor Detroit President Anita Mitzel put together when she spoke at an Automation Alley Training session. For the last two weeks, we’ve been looking deeper into the topics that Anita brought up during her session. Today, we’re wrapping up our series of blog posts relating […]
For this blog post we turn the pen over to our fearless leader, Anita Mitzel. Welcome, Anita! Take it away: Now that January is almost behind us, it is a good time to reflect on the highlights of last year, 2014. First, GraphiColor celebrated the milestone of being in business for 30 years. It is […]
Recently, GraphiColor President Anita Mitzel spoke at an Automation Alley training session. She spoke about a variety of trade show training topics, and we’ll be covering some of those in future blog posts, but today we’re going to discuss listening versus talking on the show floor. When was the last time you walked through a […]
The show was a huge success, and your custom trade show display (created by none other thanGraphiColor Exhibits) was a smashing hit, generating tons of booth traffic! Now you have a bunch of new, qualified leads. That’s terrific, but what’s next? What if they’re still shopping, and not quite ready to shift to purchasing? You could give […]