The last few weeks we’ve talked about getting young new hires on board with working the trade show floor. Today, we want to talk about ways to get your new hires on board with your company’s trade show goals. Traditionally, how companies shared their goals was dependent upon the company culture, and this is an […]
Knowing that you need to be using social media during your trade show is one thing. Knowing how to use social media during your trade show may be another thing altogether for some businesses. We’ve put together a list of five ways that social media can help you on the trade show floor, so that […]
Last week we talked about the fantastic energy that a young new hire can bring to your exhibiting program, and how to harness and train that energy to bring about the best results for your company. As an established company, it may have been awhile since you’ve brought new hires onto the trade show floor, […]
Young hires just out of college are great. They’re full of energy and often have tons of great ideas. The downside is that this generation have spent most of their time being able to be online, on demand. They’ve learned about social media, and blogging, and digital marketing, but know next to nothing about the […]
How important is your vendor internet connection, and what are you willing to do to keep it functional? In October, 2014, the FCC fined Marriott International $600,000 for intentionally blocking wi-fi in their conference room at the Gaylord Opryland Hotel in Nashville. According to the FCC statements, employees would use a “jamming device” to […]
Technology in your booth space is an important component for successful exhibiting in that it can drive engagement and create a memorable booth experience. Earlier this year GES released their 2014 Trend Tracker which provides a checklist of 50 of the top trade show industry trends. While the full report covers different aspects of the […]
While the main objective of exhibiting at a trade show may be to generate qualified leads and boost sales, have you ever considered that a trade show is a prime place to check out your competition? Busy trade shows are bustling with attendees, demonstrations, product giveaways and more! It’s likely your competitors are in the […]
Having a more successful show can really be as easy as aligning your sales team and effectively using your time and space to reach your prospects. Knowing what you want to achieve before ever heading to the show is key. Our booth staff checklist can help your team put their best foot forward on the […]
Banner stands are uniquely versatile. They’re a powerful marketing tool that can help bring your brand to life. They also happen to be the display piece most customers start shopping for. People sometimes believe they are designed for a single purpose, but that’s not true. In fact, there are much better ways to make use […]
David Holladay, with our good friends at ExpoDisplays, recently published a blog entitled 5 Reasons to use professional Install/Dismantle Firms. We thought it was such good advice that it was certainly worth sharing, as is, with you. To read the post by David, continue reading below as we’ve copied it for you. 5 Reasons to […]