Why is effective exhibit design so important, anyway? You only have 3-5 seconds to grab the attention of attendees as they cruise the trade show floor. This is not a big window of time! Your trade show display must demand attention, communicate your company’s message, showcase your products or services and entice the audience […]
So by now you have, hopefully, adopted some kind of social media plan into your overall trade show program, right? There are a million helpful articles out there to offer guidance if you haven’t gotten started yet, but the main thing is that you get started. Ultimately, investing in social media can impact your trade […]
It’s a myth that email is dead. No, really, you’re probably checking your email even as you read this. Sure, you delete a ton of it without ever opening it – but that’s because it had a terrible subject line, was uninteresting, irrelevant or all of the above. Here’s the thing, good, valuable, useful email […]
A few weeks ago I posted a blog called 3 Things I Want from EXHIBITOR2014. Well, the world conference and exhibition for trade show and corporate event marketers has come and gone, and boy…. was it a blast! But, did I get from the conference everything I had hoped to? What were some of my […]
The lack of creative time is a frequent topic of conversation amongst our friends who work at Detroit agencies, marketing firms, film production companies and graphic design firms. The process of design takes time. You’ve heard the expression, “Rome wasn’t built in a day.” Well, your trade show display can’t be either! A well-crafted booth […]
We’re all guilty of becoming “too comfortable” at times. Whether it’s in our trade show programs, our careers, or even in our relationships, we all seem to hit that milestone where westart to feel good about what we’re doing. Where we’ve gained confidence in our abilities and through our successes, and we no longer have […]
Your trade show booth display is an investment; an expensive investment. The average trade show booth display should account for 15-20% of your overall trade show budget. That could equate to thousands or hundreds of thousands of dollars that’s just sitting around between shows, collecting dust. Whether you’re exhibiting at one show a year, or […]
We see the THIS not THAT model all the time. Think about fashion magazines where two celebrities are wearing the same dress, yet one is deemed the “Winner”. Or, more popularly advertised, are the food ads and dieting guides that advise you to eat THIS not THAT… there’s even an app for that. So while […]
The world conference and exhibition for trade show and corporate event marketers is just around the corner! EXHIBITOR2014 is only 26 days away, and I’m excited. As the newest marketing hire at GraphiColor Exhibits, I thought for certain I’d be sitting this amazing conference out my first year on the job. Boy, was I pleasantly […]
We don’t usually write something to toot our own horn, but we’re excited to toot it for this trade show booth display: the MultiQuad display system! Okay, okay, let’s back up. You know, start at the beginning. We have a fabulous client, ND Industries, Inc, and they came to us with a problem. After nine […]