Did you know that the average trade show attendee takes three seconds to evaluate whether or not they’re interested in visiting your booth? That doesn’t leave much room for error. Check out these trade show booth design best practices to make sure your exhibit draws–and keeps–trade show guests.
Trade Show Booth Design Tips That Will Make a Lasting Impression
Less is more. While you might be tempted to squeeze in all of your company’s value propositions and services into your signage, it may not be a good approach for your exhibit. If reading your banner seems like too much work, trade show attendees may be turned off. Keep your display simple, but make sure it succinctly tells people what you do. Guests may not want to read a dissertation, but they need to have an idea of who you are.
Feature your logo and branding. Make sure your company name and logo are visible not only on your display, but also on any promotional materials or freebies you give out. Wherever it fits in, be sure to include your website address and other easy to remember contact information so that attendees can follow up with you after the show.
Make it easy for attendees to learn about you. Is your target customer pressed for time? They are more likely to pay attention to information shown at eye level. Disorganized information or text that’s too low or high may be easily ignored. Create an environment and exhibit that makes it easy to learn about your services and products. Arrange promotional materials in a way that attendees can grab-and-go if they are in a rush to get to their next session.
Give thought to your exhibit experience. How are you going to get people to your booth? A well-designed display is important, but if there is no compelling offer when people arrive at your booth, how will you keep people there? Consider using digital signage, audio, or video to make your booth interactive.
Shine bright. Too often, companies don’t consider lighting in advance. They end up literally getting lost in the shadows of a trade show in a venue that doesn’t let in natural light. Use lights to your advantage, and highlight important aspects of your display. Be sure to inquire with your venue to learn what kinds of outlets and connections are available in your space.
Know the space restrictions of your exhibit. Before you start designing, you need to know what you’ve got to work with. Find out how big of an area you’ll have at the trade show, and be sure to check if there are any additional restrictions. You don’t want to design something great and then have to scrap it because it’s too big.
Ready to start creating a great display for your next trade show? You don’t have to do it alone. Schedule your free consultation to learn how GraphiColor can help you to design an unforgettable exhibit experience.