Banner stands are uniquely versatile. They’re a powerful marketing tool that can help bring your brand to life. They also happen to be the display piece most customers start shopping for. People sometimes believe they are designed for a single purpose, but that’s not true. In fact, there are much better ways to make use […]
Have you ever wondered how much it costs to have a trade show display? Trade shows can be highly effective platforms to showcase your products or services, connect with potential customers, and expand your business reach. However, it’s essential to understand the various costs involved in participating in a trade show to ensure a […]
Your trade show booth display is an investment; an expensive investment. The average trade show booth display should account for 15-20% of your overall trade show budget. That could equate to thousands or hundreds of thousands of dollars that’s just sitting around between shows, collecting dust. Whether you’re exhibiting at one show a year, or […]
We see the THIS not THAT model all the time. Think about fashion magazines where two celebrities are wearing the same dress, yet one is deemed the “Winner”. Or, more popularly advertised, are the food ads and dieting guides that advise you to eat THIS not THAT… there’s even an app for that. So while […]
It’s true! Last month was my first time exhibiting in a trade show. I’ve heard everything from, “what an exciting industry to join,” to, “get out while you still can,” haha. As the newest member to join the team of GraphiColor Exhibits, a proud Woman-Owned Trade show display and exhibit design company, I attended the […]
This week our blog comes to you from GraphiColor’s Assistant Production Manager, Rob Marchesotti. Thanks for the input, Rob! We recently had the opportunity to accompany one of our clients to their trade show. Our team had designed a beautiful booth for the expo, and we were also handling installation, shipping, and the dismantle of […]
I have this friend, and her parents refuse to fly together on trips. The logic being that if one plane goes down, then one parent survives for the children. Crazy, right? You might apply this same logic when planning trade show booth displays. If you ship your display amongst multiple cases, the odds of losing […]
We recently had the opportunity to accompany one of our clients to their trade show. Our team had designed a beautiful booth for the expo, and we were also handling installation, shipping, and the dismantle of their display. During the installation, we could not help but notice some of the other exhibitors were having a […]