While it’s true that trade shows help businesses build brand awareness and establish relationships with professionals and potential customers, it’s equally important to acknowledge that they’re not all the same. There are three primary groups of trade shows: industry-only trade shows, consumer-only trade shows, and industry/consumer hybrid trade shows. Each type of trade show can […]
2020 and 2021 were terrible years for trade shows due to the COVID-19 pandemic. However, trade shows have been making their comeback since 2022 and are expected to come back into full swing by the end of this year and early 2024. Although you may be excited to jump back into the trade show game, […]
If you’re attending a trade show or event, having an expo display is a must. An expo display is a booth, structure, or panel that highlights who you are and what you offer to your target audience. Essentially, it’s how you make your first impression, engage with prospects, and grow brand awareness. Although expo displays […]
If you haven’t been attending trade shows—you’re missing out on many advantages. First, trade shows are a great way to meet thousands of potential customers. They’re also excellent opportunities to network with possible partners and meet industry movers and shakers. Lastly, trade shows give you the chance to size up your competition, and potentially get […]
Trade show exhibits are designed to showcase your company’s products and services. It is an effective way to both promote new offerings to customers and raise brand awareness. When designing trade show booths, there are a lot of factors to consider, including costs, new technology, the design itself, and whether or not a rental is […]
No matter where you may be on your trade show journey, sooner or later you’re going to have to make a crucial decision: should you buy your trade show exhibit booths or rent them? Making that decision will require you to consider many different factors beyond just cost. It involves envisioning where your business will […]
Trade show season has just started. If you’re new to trade shows, or trying to reinvent your image after a hiatus, now is the time to seriously think about your trade show displays. The effectiveness of your exhibit is the key to success. No matter what type of show you attend this year, you’re bound […]
After two years of solitary confinement, trade shows are coming back strong. People are craving a personal and authentic experience, including your prospects and customers, and trade shows are one of the best ways to connect with them. Because of this, it’s essential that you include trade shows as part of your brand promotion strategy. […]
It’s been a long two years, but things are finally starting to get back to normal. Trade shows are coming back strong, which means that now is the time to get your exhibit design elements together and ready to go. It’s no secret that imagination and creativity will get you far, but planning an effective […]
The COVID pandemic may be finally showing signs of ending…or maybe not. Although no one can be sure of what might be lurking in the future, there are three things that are certain: one, the public has come to expect health precautions to be in place; two, people are resuming their normal lives; and three, […]