We talk a lot about your goals for the trade show, using terms like lead generation and ROI and engagement. Sometimes, you have goals set but aren’t quite sure how to get there. Today, we’re going to talk about that. Previously, Anita has discussed return on objectives over return on investment. Setting solid trade show […]
Think about the last cause that you donated money to. I don’t mean the same charity that you faithfully donate $100 a year to, or the Girl Scout cookie binge that you went on when you saw the girls hanging out by the grocery store. I mean a cause that really captured your heart and […]
A few weeks ago, we introduced you to a video that GraphiColor Detroit President Anita Mitzel put together when she spoke at an Automation Alley Training session. For the last two weeks, we’ve been looking deeper into the topics that Anita brought up during her session. Today, we’re wrapping up our series of blog posts relating […]
Recently, GraphiColor President Anita Mitzel spoke at an Automation Alley training session. She spoke about a variety of trade show training topics, and we’ll be covering some of those in future blog posts, but today we’re going to discuss listening versus talking on the show floor. When was the last time you walked through a […]
The show was a huge success, and your custom trade show display (created by none other thanGraphiColor Exhibits) was a smashing hit, generating tons of booth traffic! Now you have a bunch of new, qualified leads. That’s terrific, but what’s next? What if they’re still shopping, and not quite ready to shift to purchasing? You could give […]
Knowing that you need to be using social media during your trade show is one thing. Knowing how to use social media during your trade show may be another thing altogether for some businesses. We’ve put together a list of five ways that social media can help you on the trade show floor, so that […]
Last week we talked about the fantastic energy that a young new hire can bring to your exhibiting program, and how to harness and train that energy to bring about the best results for your company. As an established company, it may have been awhile since you’ve brought new hires onto the trade show floor, […]
Young hires just out of college are great. They’re full of energy and often have tons of great ideas. The downside is that this generation have spent most of their time being able to be online, on demand. They’ve learned about social media, and blogging, and digital marketing, but know next to nothing about the […]
How important is your vendor internet connection, and what are you willing to do to keep it functional? In October, 2014, the FCC fined Marriott International $600,000 for intentionally blocking wi-fi in their conference room at the Gaylord Opryland Hotel in Nashville. According to the FCC statements, employees would use a “jamming device” to […]
Technology in your booth space is an important component for successful exhibiting in that it can drive engagement and create a memorable booth experience. Earlier this year GES released their 2014 Trend Tracker which provides a checklist of 50 of the top trade show industry trends. While the full report covers different aspects of the […]