While the main objective of exhibiting at a trade show may be to generate qualified leads and boost sales, have you ever considered that a trade show is a prime place to check out your competition? Busy trade shows are bustling with attendees, demonstrations, product giveaways and more! It’s likely your competitors are in the […]
Having a more successful show can really be as easy as aligning your sales team and effectively using your time and space to reach your prospects. Knowing what you want to achieve before ever heading to the show is key. Our booth staff checklist can help your team put their best foot forward on the […]
David Holladay, with our good friends at ExpoDisplays, recently published a blog entitled 5 Reasons to use professional Install/Dismantle Firms. We thought it was such good advice that it was certainly worth sharing, as is, with you. To read the post by David, continue reading below as we’ve copied it for you. 5 Reasons to […]
Tablets are a great addition to any size booth space, and iPads are the perfect technology upgrade if you’re looking to revamp a stale display. So how can having a tablet add to the overall success of your trade show? 1. Attendee-Exhibitor Engagement A tablet can certainly boost engagement within a booth space. Tablets are […]
If you’ve been with us long, you know that we try to provide different kinds of trade show help for you to use in your trade show program. From tips to designing your new beautiful trade show display, giving your old trade show display a facelift, effective training for your booth-staffers, social media marketing for […]
Last year we published a blog entitled, “10 impressive statistics to back your trade show marketing program”. You can revisit those statistics by pulling up that blog post, here. While trade shows remain #1 in business-to-business marketing spend to support sales beating out specialty publications, internet, promotions, and PR respectively, we wanted to update some […]
Twitter is a noisy, cluttered party, and you’re just one in millions trying to be heard. So how, and why, and again – how? It boils down to having a Twitter strategy. Tweeting random content irregularly is not going to earn you any listeners. 1. Have a Twitter Strategy You should actively be tweeting before, […]
Think back to those crazy days when you tried to get a date by using some kind of cheesy pick-up line. Those pick-up lines aren’t what you should be looking to use at your next trade show, but the strategy behind them remains relevant. You need an opening line, a hook, to grab a passing […]
Working a trade show is no small feat. Your company has invested hundreds to thousands of dollars for your staff to be there, and your boss expects success in the form of qualified leads and eventual sales. To ensure you’re meeting – even exceeding – expectations, there are 2 things you should start doing at […]
We’re celebrating thirty years this year, and we want to share our knowledge of successful exhibiting practices with anyone who might need a boost in their trade show program. We try to do this already by curbing our content and focusing on successful exhibiting strategies. In order to make sure we’re still on topic and […]