It’s a myth that email is dead. No, really, you’re probably checking your email even as you read this. Sure, you delete a ton of it without ever opening it – but that’s because it had a terrible subject line, was uninteresting, irrelevant or all of the above. Here’s the thing, good, valuable, useful email […]
Using social media before, during and after your trade show presents you with a unique opportunity to have targeted and specific conversations, real-time, with prospects and clients. Social media can have a big impact on your ROI. We definitely believe in using social media as part of your trade show marketing plan, and here’s a […]
You can successfully drive attendance to your trade show booth — and reap the rewards of your efforts with new customers and a spike in sales. How? By avoiding the single biggest mistake that most businesses make before appearing at a trade show: they fail to prepare initiatives that must occur before, during and after […]