The trade show industry was hit hard by the two-year COVID-19 pandemic, but in 2022, they slowly made a comeback. Next year, barring any new surprises, the trade show industry should be fully back on track, and exhibits will become more important than ever for businesses. Trade shows are one of the only ways you […]
Think back to those crazy days when you tried to get a date by using some kind of cheesy pick-up line. Those pick-up lines aren’t what you should be looking to use at your next trade show, but the strategy behind them remains relevant. You need an opening line, a hook, to grab a passing […]
We’re celebrating thirty years this year, and we want to share our knowledge of successful exhibiting practices with anyone who might need a boost in their trade show program. We try to do this already by curbing our content and focusing on successful exhibiting strategies. In order to make sure we’re still on topic and […]
It’s a myth that email is dead. No, really, you’re probably checking your email even as you read this. Sure, you delete a ton of it without ever opening it – but that’s because it had a terrible subject line, was uninteresting, irrelevant or all of the above. Here’s the thing, good, valuable, useful email […]
C.S. Lewis once said, “Failures are the finger posts on the road to achievement.” And while that’s true, we’re hoping we can save you a few hurdles so you’re off and running towards trade show success. There are no magic shortcuts to successful exhibiting; it’s a journey you have to dedicate yourself to. And while […]