No matter where you may be on your trade show journey, sooner or later you’re going to have to make a crucial decision: should you buy your trade show exhibit booths or rent them? Making that decision will require you to consider many different factors beyond just cost. It involves envisioning where your business will […]
Are you considering exhibiting at a trade show? When you consider all that goes into trade show planning–space rental, exhibit design and purchase, graphics and promotional materials–justifying the expenses may feel like a daunting task. However, we have a few tips for how you can get the best trade show ROI, while putting both your […]
Using social media before, during and after your trade show presents you with a unique opportunity to have targeted and specific conversations, real-time, with prospects and clients. Social media can have a big impact on your ROI. We definitely believe in using social media as part of your trade show marketing plan, and here’s a […]
You can successfully drive attendance to your trade show booth — and reap the rewards of your efforts with new customers and a spike in sales. How? By avoiding the single biggest mistake that most businesses make before appearing at a trade show: they fail to prepare initiatives that must occur before, during and after […]