I recently attended ExhibitorLive 2017, the trade show for those of us who either buy exhibits or provide those exhibits, along with suppliers of everything from flooring to electronic wizardry. Some take-a-ways from this year’s show: I saw a lot more AV companies showing 4G monitors, monitor walls, and LED walls than ever before, and […]
Technology in your booth space is an important component for successful exhibiting in that it can drive engagement and create a memorable booth experience. Earlier this year GES released their 2014 Trend Tracker which provides a checklist of 50 of the top trade show industry trends. While the full report covers different aspects of the […]
Using social media before, during and after your trade show presents you with a unique opportunity to have targeted and specific conversations, real-time, with prospects and clients. Social media can have a big impact on your ROI. We definitely believe in using social media as part of your trade show marketing plan, and here’s a […]
In a world driven by technology, we hear often about the importance of having an updated website in order to effectively communicate your brand and your message. Your website changes and evolves to remain competitive and relevant – and so should your trade show display! Much like your website, your trade show display booth is […]
If you are participating in industry trade shows, you are likely also – and possibly unknowingly getting your brand some attention via social media. If you’ve already experienced some success at trade shows or conventions, then it’s time to kick it up a notch and consider these trade show tips to get more visitors to […]
I recently attended a trade show and I was not surprised when I saw the increase of technology being used in booth after booth. In addition to both regular and touchscreen monitors, I noticed a strong presence of iPads. They were practically flooding the show floor! I saw them being used as Kiosks and lead […]
If you’ve made the decision to exhibit, you still have to do your best to stand out on the trade show floor, and appeal to all those future customers walking the show. Along with the question of “why” should i exhibit, also ask yourself: “How can I make my booth memorable?” Having a professional looking […]
Earlier this year, GES released their first annual Exhibiting “Trend Tracker” which provides a checklist of 50 of the top trade show industry trends. We think its important to note that an entire section of their publication was focused on the importantance of technology, noting that “the world of events and trade shows is getting […]