Trade show season has just started. If you’re new to trade shows, or trying to reinvent your image after a hiatus, now is the time to seriously think about your trade show displays. The effectiveness of your exhibit is the key to success. No matter what type of show you attend this year, you’re bound […]
After two years of solitary confinement, trade shows are coming back strong. People are craving a personal and authentic experience, including your prospects and customers, and trade shows are one of the best ways to connect with them. Because of this, it’s essential that you include trade shows as part of your brand promotion strategy. […]
Planning a booth for a trade show is an exciting experience and opportunity for your business, but it can also be overwhelming with so much to plan and do. What is the number one thing to keep in mind? Start your trade show planning early! Many trade show experts recommend starting your preparation a year […]
To find success with your trade show experience, it is not only crucial that you have clear goals set for your team, but to also have an in-depth and thorough understanding of the entire exhibition process. It takes detailed planning of how your exhibit space will function at the show, and sharp execution to ensure […]
What do YOU want to see from GraphiColor? Our #1 priority at GraphiColor Exhibits is customer service – YOU are our top priority! We are a dedicated team that is consistently and fully committed to your trade show successes. That being said, we have a TON of resources at your disposal, and we want to […]
Twitter is a noisy, cluttered party, and you’re just one in millions trying to be heard. So how, and why, and again – how? It boils down to having a Twitter strategy. Tweeting random content irregularly is not going to earn you any listeners. 1. Have a Twitter Strategy You should actively be tweeting before, […]
A few weeks ago I posted a blog called 3 Things I Want from EXHIBITOR2014. Well, the world conference and exhibition for trade show and corporate event marketers has come and gone, and boy…. was it a blast! But, did I get from the conference everything I had hoped to? What were some of my […]
The lack of creative time is a frequent topic of conversation amongst our friends who work at Detroit agencies, marketing firms, film production companies and graphic design firms. The process of design takes time. You’ve heard the expression, “Rome wasn’t built in a day.” Well, your trade show display can’t be either! A well-crafted booth […]
We see the THIS not THAT model all the time. Think about fashion magazines where two celebrities are wearing the same dress, yet one is deemed the “Winner”. Or, more popularly advertised, are the food ads and dieting guides that advise you to eat THIS not THAT… there’s even an app for that. So while […]
The world conference and exhibition for trade show and corporate event marketers is just around the corner! EXHIBITOR2014 is only 26 days away, and I’m excited. As the newest marketing hire at GraphiColor Exhibits, I thought for certain I’d be sitting this amazing conference out my first year on the job. Boy, was I pleasantly […]