Meet the GraphiColor Team!
ANITA MITZEL, PRESIDENT
Anita was born and raised in the city of Detroit, and while she loves to travel all over the world, she considers herself a “dyed-in-the-wool” Detroiter.
With a theater degree from Eastern Michigan University, Anita started performing in local commercials and training films, which led to becoming a narrator at auto shows all over the country. She uses her past experiences in working at a wide variety of trade shows to help our clients, by sharing her in-depth knowledge of the trade show industry and advising on best practices to be successful.
She and her husband Don started GraphiColor in 1984, and is proud of her staff and the great work they do. She loves being a part of a small-business success story that is still being written after over 30 years in the Detroit area!
DON MITZEL, CEO
Don is a true Michigander, born in southeast Michigan, and hasn’t ever left! He is a die-hard fan of all Detroit sports teams, and is proud to say that he is able to remain (somewhat) neutral in the ongoing college rivalry of Spartans vs. Wolverines.
Don has enjoyed being business partners with his wife Anita for over 30 years. With a business degree from Eastern Michigan University, and a creative eye, Don has been a key component in the success of GraphiColor, and also in the trade show successes found by our clients.
Don is dedicated to problem solving, teamwork, and maintaining the level of customer service that GraphiColor provides.
DONALD CRONKHITE, VP OF EXHIBIT DESIGN & SALES
Donald Cronkhite is an award-winning designer, who’s been designing in the trade show industry for over 19 years – we are so grateful that almost fourteen of those years have been with GraphiColor!
With his tradeshow expertise and experience, GraphiColor’s clients place their trust in Donald and he never disappoints. He manages our clients through the sales and design process to sell and create displays that are visually appealing, as well as functional. “The most important step in the sales and design process is listening to our clients in order to understand their needs. When selling and designing a booth, I consider management of space, display materials, graphic placement, display reconfigurations, client budget, attendee interaction, and ease of assembly and dismantle. I want to create a memorable experience for the show attendee that generates leads for our client.”
Donald holds a BFA in Graphic Design from Wayne State University, and is consistently staying on top of industry trends by attending seminars and enrichment classes. He is also an accomplished oil painter with works on display in Chicago. Born and raised in Livonia, Michigan, he now resides in Allen Park and spends his free time with his wife and three children.
GLENN BRAASCH, PRODUCTION MANAGER
Glenn is our hard-working production manager, who’s been working for GraphiColor for over 20 years! He began working here while he was still a high school student, initially interested in the trade show industry thanks to some printing/technology courses he took while attending Northville High School.
Glenn quickly became an expert on digital printing when GraphiColor became one of the first digital printers in the Detroit area. He works diligently at perfecting our clients’ large format printing jobs and display projects, and is a key component in GraphiColor’s continued successes.
When he is able to find some spare time, Glenn enjoys playing golf and hockey, and traveling with his family to Hilton Head. Born and raised in southeast Michigan, Glenn is a die-hard Tigers fan, and every season tries to attend as many games as he possibly can.
LORNA DOONE McKENZIE, CUSTOMER SERVICE MANAGER
Lorna knows that our customers are our #1 priority, and ensures that her top priority is customer service and satisfaction. She also handles all of our show services for our clients and is consistently responsive to our clients’ wants and needs. With her organizational skills and her bubbly personality, our clients and prospects feel they are always in good hands with GraphiColor.
A native Michigander, born and raised in Livonia, Michigan, Lorna received her BS in Marketing from Madonna University. Lorna is a bike rider, avid reader and likes to travel. She has been vacationing in Northern Michigan for 38+ years with her husband and three daughters.