Meet the GraphiColor Team

We are pleased to announce GraphiColor Exhibits is under new ownership as of May 2018!

After 34 years, Anita and Don Mitzel have decided to retire. In May 2018, the business was sold to Nigel Vance-Lousada. Learn more about Nigel below!

 NIGEL VANCE-LOUSADA, PRESIDENT

Nigel comes to GraphiColor with over 30 years of industry experience. Nigel is the current owner and President of ExpoSystems Canada, which is Canada’s oldest and most established modular systems manufacturer, in addition to other company divisions including Jilca International which provides dye-sublimation printing, as well as Neatworks, a custom exhibit/retail components manufacturer. Nigel and ExpoSystems originally became a supplier for GraphiColor in 2011. He says, “‘This is such an exciting opportunity, to be able to continue the success and hard work that Anita and Don have put in to GraphiColor over the past 34 years. I am lucky to be able to work with the committed staff members of GraphiColor as we provide customers old and new with the best products and service when it comes to exhibits and displays. We are all focused on driving this company forward and achieving even greater success.” Nigel splits his time between the office here at GraphiColor and the ExpoSystems HQ, in Toronto.

KATIE VANCE-LOUSADA, EXHIBIT CONSULTANTKatie Marsack - Marketing Manager

She’s back! Katie previously worked at GraphiColor from 2010-2014, and is so happy to be back in the place where she began her career in the trade show industry. In her hiatus from GraphiColor, Katie successfully started and operated her own business. In case you forgot, Katie is a die-hard Spartan fan who enjoys traveling, cooking, and spending time with her husband and two children. Feel free to reach out and say hello and catch up! You can reach Katie at katie@graphicolor.com.

DONALD CRONKHITE, VP OF EXHIBIT DESIGN & SALES

Donald Cronkhite, Vice President

Donald Cronkhite is an award-winning designer, who’s been designing in the trade show industry for over 20 years – over fifteen of those years have been with GraphiColor.

With his trade show expertise and experience, GraphiColor’s clients place their trust in Donald and he never disappoints. He manages our clients in the design process to create displays that are visually appealing, as well as functional.  “The most important step in the design process is listening to our clients in order to understand their needs.  I consider management of space, display materials, graphic placement, display re-configurations, client budget, attendee interaction, and ease of assembly and dismantle. My ultimate goal is to create a memorable experience for the show attendee that generates leads for our client.”

Donald holds a BFA in Graphic Design from Wayne State University and stays on top of industry trends by attending seminars and enrichment classes. He is also an accomplished oil painter and has works on display in various galleries.  Born and raised in Livonia, Michigan, he now resides in Allen Park and spends his free time with his wife and three children.

GLENN BRAASCH, PRODUCTION MANAGER

Glenn Braasch, Production ManagerGlenn is our hard-working Production Manager, who’s been working for GraphiColor for 27 years.  He began working here while still a high school student, initially interested in the trade show industry thanks to some printing/technology courses he took while attending Northville High School.

Glenn quickly became an expert on digital printing when GraphiColor became one of the first digital printers in the Detroit area. He works diligently managing our Production Schedule. With his expertise on all our display projects and large format printing jobs, Glenn is a key component in GraphiColor’s continued success.

When he is able to find some spare time, Glenn enjoys playing golf and hockey, and traveling with his family to Hilton Head. Born and raised in southeast Michigan, Glenn is a die-hard Tigers fan, and every season tries to attend as many games as he possibly can.

 

LORNA DOONE McKENZIE, CUSTOMER SERVICE MANAGER

Lorna Doone, Customer Service Manager

Lorna knows that our customers are our #1 priority, and ensures that her top priority is customer service and satisfaction.  She has over 35 years of trade show experience and really understands the industry. She  manages all of our show services for our clients and is consistently responsive to our clients’ wants and needs. With her attention to detail, organizational skills and her bubbly personality, our clients and prospects feel they are always in good hands with GraphiColor.

A native Michigander, born and raised in Livonia, Michigan, Lorna has a BS in Marketing from Madonna University.  Lorna is a bike rider, walker, scrapbooker, an avid reader and likes to travel with her husband of 34 years.

 

DON MITZEL, ACCOUNTS DEPARTMENT

Don Mitzel, CEO of GraphiColor

Don has been kind enough to stay on with the new owners and continue to provide account support and customer service to the business he has loved for over 34 years. He will retire fully… someday! For now, you can still find him here at GraphiColor, on the golf course or bowling.